Systems | Development | Analytics | API | Testing

2024's Top Data + AI Predictions in Advertising, Media and Entertainment

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. There has been widespread excitement about the potential of gen AI to open brand-new creative opportunities and unlock unprecedented efficiencies. At the same time, there has been understandable concern about issues such as inherent bias, deep fakes and the impact of gen AI on jobs.

Snowflake Native App Framework Now Generally Available on AWS and Azure

Today, we’re excited to announce the general availability of the Snowflake Native App Framework on AWS and Azure! We’ve seen incredible momentum around Snowflake Native Apps. More than 90 Snowflake Native Apps are currently available in Snowflake Marketplace. You can purchase, install and run Snowflake Native Apps—ranging from connectors to clean rooms—directly in your Snowflake account.

Our product vision for analytics in the age of AI

Every winter, members of ThoughtSpot’s research and development teams participate in a company-wide hackathon called Codex. The ideas that come out of Codex are always inspiring, but the Winter 22/23 hackathon was special—OpenAI had just released ChatGPT and the world was buzzing about generative AI.

A New Kind of Hybrid Cloud, Built for Partner Simplicity

In light of tightening budgets, rising costs, and heightened demand for compliance and innovation, there’s no doubt that many companies are increasingly relying on hybrid cloud environments to modernize their current infrastructure and IT operations. But, according to a recent survey, nearly half of businesses are struggling due to the rapid integration of cloud technologies, the complexity of integration processes, a lack of skilled personnel, and the need for comprehensive cybersecurity measures.