It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. There has been widespread excitement about the potential of gen AI to open brand-new creative opportunities and unlock unprecedented efficiencies. At the same time, there has been understandable concern about issues such as inherent bias, deep fakes and the impact of gen AI on jobs.

For decades, the sci-fi dream of simply speaking to your device and having it perform tasks for you seemed far-fetched. In the realm of test automation and quality assurance, this dream is inching closer to reality. With the evolution of generative AI, we’re prompted to explore what’s truly feasible. Embedding AI into your quality engineering processes becomes imperative as IT infrastructures become increasingly complex and integrated, spanning multiple applications across business processes.

AI automation involves leveraging artificial intelligence (AI) to automate repetitive tasks within operational workflows, thereby enhancing efficiency and productivity. This not only streamlines routine tasks within core business processes but also enables companies to scale growth efficiently by integrating a broad range of digital tools such as robotic process automation, APIs, and software robots.

Platform Savings for Hybrid Cloud In today’s dynamic business landscape, agility, scalability, and efficiency are prized possessions. Yet, organizations still face numerous challenges including tightening budgets, IT enablement of new pop-up business opportunities, rising costs, cyberattacks, new technology adoption, such as Gen AI, lack of technical knowledge and increasing demand for innovation.

Today, we’re excited to announce the general availability of the Snowflake Native App Framework on AWS and Azure! We’ve seen incredible momentum around Snowflake Native Apps. More than 90 Snowflake Native Apps are currently available in Snowflake Marketplace. You can purchase, install and run Snowflake Native Apps—ranging from connectors to clean rooms—directly in your Snowflake account.