Analytics

Zero to CDP: Unlock Your Full Marketing Potential with a Composable CDP on Snowflake

In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. Yet, the timelines and engineering resources needed to support implementation haven’t always kept pace with the increased market demand, impeding innovation.

8 Data Governance Tools for Growing Organizations in 2024

As your organization grows, so does the complexity of managing data. It’s a critical challenge—get it wrong, and you’re facing a world of siloed and inaccurate data, compliance nightmares, and security risks. The consequences of poor data governance are not just operational hiccups; they can directly impact an organization’s performance. If you’re looking for a solution to tackle these challenges head-on, you’re in the right place.

Is Your Financial Services Organization Ready to Leverage Generative AI?

As an industry built on data, financial services has always been an early adopter of AI technologies. In a recent industry survey, 46% of respondents said AI has improved customer experience, 35% said it has created operational efficiencies, and 20% said it has reduced total cost of ownership. Now, generative AI (gen AI) has supercharged its importance and organizations have begun heavily investing in this technology.

AI and LLMs: How to navigate these technologies to build trusted AI

From customer success and fraud detection to process automation and code completion, Varun Jaitly, Santiago Giraldo, and Robert Hryniewicz discuss the AI and GenAI use cases that separate early enterprise leaders, and the key obstacles businesses across verticals must overcome for successful LLM development and deployment.