Analytics

Google Analytics is one of the most widely used web analytics platforms for businesses working to understand web traffic trends. Google Analytics integrates with many other business applications and data sources, but for some organizations, these integrations are difficult to set up for more complex platforms like data warehouses and lakes. Fortunately, a number of leading data integration and ETL companies offer accessible connectors, tools, and support specific to Google Analytics integrations.

The best marketing is truly data-driven, creating powerful product promotions and offers through an understanding of customer needs and preferences. But for many organizations, building this understanding is more akin to solving an ever-growing jigsaw puzzle (with no easy edge pieces!) than reading data insights from a beautiful dashboard.

Happy holidays from Confluent! It’s that time in the quarter again, when we get to share our latest and greatest features on Confluent Cloud. To start, we’re thrilled to share that Confluent ranked as a leader in The Forrester Wave™: Streaming Data Platforms, Q4 2023, and The Forrester Wave(™): Cloud Data Pipelines, Q4 2023! Forrester strongly endorsed Confluent’s vision to transform data streaming platforms from a “nice-to-have” to a must-have.

When businesses share sensitive first-party data with outside partners or customers, they must do so in a way that meets strict governance requirements around security and privacy. Data clean rooms have emerged as the technology to meet this need, enabling interoperability where multiple parties can collaborate on and analyze sensitive data in a governed way without exposing direct access to the underlying data and business logic.

Historically, only a few AI experts within an organization could develop insights using machine learning (ML) and predictive analytics. Yet in this new wave of AI, democratizing ML to more data teams is crucial—and for Snowflake SQL users, it’s now a reality.

2023 was the year of generative AI, with applications like ChatGPT, Bard and others becoming so mainstream we almost forgot what it was like to live in a world without them. Yet despite its seemingly revolutionary capabilities, it's important to remember that Generative AI is an extension of “traditional AI”, which in itself is a step in the digital transformation revolution.

European logistics, freight and delivery companies require real-time data across their shipping network to meet the needs of the festive season.