Video marketing is pretty much a requirement today. 91% of businesses made it a part of their content mix in 2024 and 90% reported a positive ROI. But you must be artful and strategic about how you use it. Like the purpose of other forms of content, video supports a larger objective for your brand and it can be used to refine your content strategy too. This guide digs into just that: how to use video analytics to improve your content strategy.

See for yourself how Fivetran high-performance pipelines sustain high throughput and low latency even for the largest workloads.

Some companies have created that unfair advantage by unlocking data’s hidden treasures, or by leveraging a powerful ecosystem, or by overcoming adversity, or through other great means like a unique company culture. Another great way is driving excellence in partner engagements to unlock value quicker than your competitors. So, what are the key ingredients for that particular recipe?

Today, we are thrilled to unveil what our CEO Onur Alp Soner calls "not just a new version, but a new path forward" for Countly. As a leading digital analytics platform, we’re launching our most significant release to date, featuring two transformative tools—Journeys and Content Builder—crafted to redefine how you engage and personalize experiences for your customers. ‍

Database replication involves making sure important data is replicated across multiple locations within a company. In the advanced digital age, businesses must take all measures to safeguard their data and ensure its availability at all times. Data availability is important for proactive decision-making and empowering other tech, such as AI. This is where database replication becomes a high priority. But what is database replication exactly?

Yassir decided to consolidate our data infrastructure with Google Cloud to bring all its storage and analytics functions into one place.

Many organizations run Apache Kafka clusters in private Azure networks to meet stringent security, compliance, and operational requirements. However, securely replicating data across clusters without exposing traffic to the public internet has traditionally been complex, requiring self-managed mirroring solutions with significant operational overhead.