Best Marketing Analytics Tools for 2025

In the fast-paced world of digital marketing, having the right tools to track and analyze data can make the difference between a successful campaign and one that falls flat. With an increasing number of touchpoints and channels, marketers are under constant pressure to collect meaningful insights that drive decision-making.

A Comprehensive Guide to Snowflake Data Clustering

In the realm of cloud data warehousing, Snowflake stands out for its scalability and performance. A pivotal feature contributing to its efficiency is data clustering. This guide delves into the intricacies of Snowflake's data clustering, offering insights and best practices for clustered tables to harness its full potential.

Yellowfin 9.15 Release Highlights: AI-Powered NLQ, Usability Enhancements & More

Yellowfin 9.15 is a significant version release that introduces a major update to our Yellowfin Guided NLQ feature in the form of AI-enabled Natural Language Query (AI NLQ), as well as a host of general product enhancements, fixes and security updates. In this blog, we will cover what AI NLQ brings to your embedded analytics deployment, as well some of the other highlights arriving in the Yellowfin 9.15 version release. For the full technical list of updates, please visit our release notes page.

What is AI NLQ? Understanding AI-Powered Natural Language Query

The rise of natural language query (NLQ) technology in modern business intelligence (BI) and analytics platforms is empowering many companies to streamline data exploration and analysis, and democratize access to insights for more people - not just data experts. But like any technology, the ongoing challenge is to help stakeholders and customers to see the value in using it.

Maximizing GPU Efficiency with ClearML's Unified Memory Technology

AI builders deploying models into production focus on ensuring well-performing models are available for users. Once the model is live, the focus shifts to optimizing GPU usage for efficient deployment. While GPU machines offer the best performance, they are costly to run and frequently remain underutilized.

Hands-on with Apache Iceberg

As organizations move beyond traditional data lakes and warehouses, the need for scalable, performant, and reliable table formats has never been greater. Apache Iceberg is quickly becoming the go-to open-source table format for the modern data stack—bringing the features of SQL tables to the data lake with schema evolution, time travel, partitioning, and ACID transactions. In this exclusive Hevo Learning Lab session, join Alex Merced—Senior Developer Advocate at Dremio and co-author of Apache Iceberg.