Data Quality Monitoring: Enabling Reliable, High-Integrity Data

In this demo, we’ll show you how to create a custom Data Metric Function (DMF), associate it with your tables for continuous data quality monitoring, and query the results from a centralized table. Watch to learn how built-in monitoring helps you track critical data objects, identify quality issues, and take quick action to ensure reliable, high-integrity data across your organization.

Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)

We recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his two-dimensional marketing framework of combining Go-to-Market Motions (inbound, outbound, partnerships, community, PLG) with Marketing Approaches (brand awareness, demand generation, performance marketing), and why all three marketing approaches need to work together.

How Leaders in Financial Services and Manufacturing Accelerate Business Outcomes with Data and AI

Some 70% of organizations are actively exploring or implementing large language model (LLM) use cases, but fewer than a third of generative AI experiments have made it into production. A common hurdle? The inability to access and leverage the data crucial for running AI applications effectively. Snowflake’s Accelerate 2025 virtual events dive into the challenges and myriad opportunities offered by AI.

What is Real Estate Data Analytics? - A Complete Beginner's Guide

Real estate data analytics refers to specific software solutions that help real estate and property management businesses gather operational data from various sources into one user interface, analyze key metrics to gain insights into their markets, such as property trends, demographics, and economic indicators, and make data-led decisions regarding buying, selling, renting, or managing properties.

Automated Cost Management: Leveraging AI for Snowflake Optimization

Accurate forecasting of cloud costs remains a significant challenge for 80% of data management experts (Forrester). The root causes? Lack of granular visibility, siloed data, and the absence of AI-powered predictive tools. Join us for this session in our Weekly Walkthrough drop-in series, "Controlling Cloud Costs," where we'll explore how to manage Snowflake costs with AI.

10 Client Reporting Tools I Ditched in 2025 (and the ONE I Kept)

“What am I paying you for, again?” — It’s the question no marketer wants to hear. Consistent, insightful reporting is crucial for client satisfaction, but let’s face it: juggling spreadsheets and Google Slides isn’t cutting it anymore. In 2025, clients expect professional, data-driven presentations. But with countless expensive reporting tools flooding the market, where should you invest your hard-earned money? This year, I put several popular options to the test.

Google Data Management: A Data Integration Perspective

Managing and integrating data efficiently is a critical requirement for businesses dealing with multi-source, real-time, and large-scale datasets. Google Data Management provides a scalable, cloud-native ecosystem designed for seamless data integration, transformation, and governance. This blog explores Google’s data integration solutions, including ETL/ELT pipelines, real-time data streaming, and AI-powered automation for enterprise-grade data workflows.

Databricks Data Management Demystified for 2025

In the modern data-driven landscape, enterprises require robust platforms to handle massive volumes of structured and unstructured data efficiently. Databricks, a unified analytics platform built on Apache Spark, has emerged as a leader in data management, offering high-performance computing, collaborative workspaces, and seamless integrations with cloud providers. In this blog, we explore how Databricks transforms data management, its core components, and best practices for optimizing data pipelines.

AI Data Management: Best Practices & Tools

Artificial Intelligence (AI) is transforming the way businesses manage, process, and analyze data. AI Data Management involves the use of machine learning (ML), automation, and intelligent data pipelines to enhance data storage, governance, integration, and security. As organizations deal with ever-growing datasets, AI-driven data management solutions ensure efficiency, scalability, and accuracy.