There is a scene in Mission: Impossible – Rogue Nation where Tom Cruise is hanging onto the outside of a jet as it has taken off. And while, yes, he’s going with it, he’s not really on board or in control. Some data executives feel like that. It’s not enough to establish goals — or, the destination in this metaphor. The data strategy must provide a flight plan for making sure you get there — on time, on budget and, of course, safely on board.