Coming off of our Snowday event, we’ve unveiled a number of new product capabilities that expand what is possible in the Data Cloud. From helping businesses operate globally with improved replication efficiency, empowering developers with new functionality in Snowpark, and improving the security and governance of data through native object tagging, there is no shortage of exciting advancements coming to Snowflake.
Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns in real-time and take the action needed to make the most of ad spend.
Hello, I’m Imogen Heap – musician and tech founder. Now, I know what you might be thinking. Why is a musician and composer talking to me about data? Well, for any of you that follow my work, you will know that I am a bit of a data nerd, and that’s why I loved speaking to Joe DosSantos on the latest Data Brilliant podcast. A lot of my music is powered by data. In fact, Joe and I discussed my love for how technology and data inspires me to be more creative. Want to know how?
Business analytics (BA) is the process of evaluating data in order to gauge business performance and to extract insights that may facilitate strategic planning. It aims to identify the factors that directly impact business performance, such as ie. revenue, user engagement, and technical availability. BA takes data from all business levels, from product and marketing, to operations and finance.