Having a firm understanding of Google BigQuery Data types is necessary if you are to take full advantage of the warehousing tool’s on-demand offerings and capabilities. We at Hevo Data (Hevo is a unified data integration platform that helps customers bring data from 100s of sources to Google BigQuery in real-time without writing any code) often come across customers who are in the process of setting up their BigQuery Warehouse for analytics.

Here’s a scenario that might feel painfully familiar. Your marketing department captures customer leads, and passes them to the sales department. Marketing’s success is measured in part on the number and size of deals that result. But a squabble breaks out over how the sales department handles, nurtures, and attributes those conversions. Result: Neither department really wants to share their data.

Data lakes serve as central destinations for business data and offer users a platform to guide business decisions.