Intercom bills itself as a “conversational relationship platform,” helping businesses connect with their audiences primarily through live chat, as well as email and chatbots. The Intercom platform offers functionality including engagement and onboarding for new customers, support for existing customers, and marketing for potential customers on the fence.

In the wake of COVID-19, we saw a significant shift toward as-a-service offerings, something we haven’t seen in years. From conversations with CIOs over the past 12 months, we know they are looking for the flexibility, efficiencies and cost savings they get from the as-a-service model. This is especially important to them as they evolve their business models in a hybrid IT direction and become consumers of IT.

The world of big data is getting bigger every day. As the volume of data increases exponentially, businesses of all sizes try to capture raw data, process it, and extract insights for competitive decision-making. The end-to-end operation of extracting value from data is called the ETL process. It stands for: A crucial component of the ETL process is the data storage aspect. The two main contentious architectures for storage solutions are databases and data warehouses. But how do they differ?

Which small business financial reports should you track for your organization? We asked 46 SMBs for their opinion.

Change data capture is one of the fundamental underpinnings of modern data management. Without knowing when their enterprise data has changed or refreshed with new information, businesses wouldn’t be able to access up-to-the-minute insights that help them stay competitive in a constantly shifting landscape. In change data capture (CDC), users are promptly notified (either in real-time or near real-time) when changes have been made to a source table or source database.

Fivetran Business Critical secures data traffic with AWS PrivateLink.

15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.

In this guide, we'll discuss what a database schema is, six database schema designs, and how and why they are used. We know a lot of thought goes into database construction. Before creating any database, developers plan what it should include and how the different aspects work together. This planning ensures a database has the necessary design for its intended use. Coders then use the schema to implement the database’s design.

For organizations to succeed today, they have to make data-driven decisions and get the most value out of the information. “To monetize data, companies must first transform it so that it can be reused and recombined to enable new value creation.” Most organizations have a ton of information that is spread across multiple departments. Making sense of the information is no easy task. Inaccurate analytics or delayed insights can put the business in a vulnerable position.