Snowflake recently launched dynamic data masking, an incredibly useful feature for companies and data-centric organizations that have strict security data governance requirements. This article demonstrates how we implemented data masking at Snowflake by introducing a data masking policy on a VARIANT data type field that holds data in JSON format. We implemented the policy on top of tables and views.

Today’s Data Privacy Day offers consumers an opportunity to learn about how companies use, collect, and share their personal information. At the same time, it gives companies a chance to focus on and highlight how they are protecting customer data. Although most businesses view data privacy practices as a way to mitigate their risk, good practices around data privacy can actually differentiate your organization from your competitors.

Today, Snowflake is announcing the general availability (GA) of the External Tables feature. Snowflake launched the External Tables feature for public preview at the Snowflake Summit in June 2019. It is one of the key features of the data lake workload in the Snowflake Data Cloud.

The Snowflake Data Cloud provides the unique ability for anyone to join their own data sets with thousands of live third-party data sets near-instantly, securely, and without moving data. Businesses operating in the Data Cloud gain a huge advantage over their competitors who are stuck in data silos and struggling with stale data sets downloaded from their legacy data providers weeks, months, or years ago.

We are excited to announce that the new Snowflake Organizations feature is now available in public preview. Organizations enable customers to easily manage their data, storage, and compute across multiple Snowflake accounts and even across regions and clouds. Through a new ORGADMIN role, customers can now: We’re excited to hear how you use these new more powerful self-service capabilities to manage your Snowflake Data Cloud.

Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.

Snowflake and Saturn Cloud are thrilled to announce our partnership to provide the fastest data science and machine learning (ML) platform. Snowflake’s Data Cloud comprises a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Saturn Cloud’s platform provides lightning-fast data science. Combined, our solutions enable customers to maximize their ML and data science initiatives.

2021 is the year of the Data Cloud. Powered by the Snowflake platform, the Data Cloud will be the place where organizations across industries can converge to mobilize their data. Snowflake estimates that there are still hundreds of millions of data sets isolated in cloud data storage and on-premises data centers globally. The Data Cloud eliminates these silos, allowing you to seamlessly unify, analyze, and share your data to reach deeper insights and even open new revenue streams.