You want to enable analytics, data science, or applications with data so you can answer questions, predict outcomes, discover relationships, or grow your business. But to do any of that, data must be stored in a manner to support these outcomes. This may be a simple decision when supporting a small, well-known use case, but it quickly becomes complicated as you scale the data volume, variety, workloads, and use cases.
Software company Slack is on a mission to make work simpler, more pleasant, and more productive. Millions of users across more than 150 countries use Slack to collaborate with team members, connect other tools and services, and access information. Marketers at Slack rely on large amounts of data to build custom audiences, manage subscriber consent preferences, and measure campaign performance.
The Eckerson Group recently presented a CDO TechVent that explored data observability, “Data Observability: Managing Data Quality and Pipelines for the Cloud Era.” Hosted by Wayne Eckerson, president of Eckerson Group, Dr.
Snowflake recently announced results from the 2022 Customer Experience Survey. Hopefully, you’ve already heard about Snowflake’s overall Net Promoter Score (NPS) of 72*, a score more than three times the industry average of 21, based on the Qualtrics 2021 NPS Industry Benchmarking Report. The survey also asked customers for feedback on specific Snowflake experiences along the customer journey, from initially researching the product to implementation to getting help and support when needed.
Measuring how marketing is helping to drive your business is critical. But often marketing’s impact is not widely understood and appreciated.
Data is the fuel that drives government, enables transparency, and powers citizen services. But while state and local governments seek to improve policies, decision making, and the services constituents rely upon, data silos create accessibility and sharing challenges that hinder public sector agencies from transforming their data into a strategic asset and leveraging it for the common good.
