Systems | Development | Analytics | API | Testing

Snowflake's Data Cloud for Advertising in a Cookieless World | Snowflake Summit 2021

Effective marketing and advertising is essential to driving growth, but the landscape is rapidly changing, with escalating regulatory requirements and the deprecation of third-party cookies. To succeed, businesses need to develop new, secure methods for accessing and sharing audience and engagement data. In this session with Disney, NBCUniversal (NBCU), Capgemini, and Snowflake, learn how the unique and innovative capabilities of the Data Cloud are enabling seamless data sharing without data copies or movement. Specifically, learn.

Troubleshooting Databricks

The popularity of Databricks is rocketing skyward, and it is now the leading multi-cloud platform for Spark and analytics workloads, offering fully managed Spark clusters in the cloud. Databricks is fast and organizations generally refactor their applications when moving them to Databricks. The result is strong performance. However, as usage of Databricks grows, so does the importance of reliability for Databricks jobs - especially big data jobs such as Spark workloads. But information you need for troubleshooting is scattered across multiple, voluminous log files.

SQL Server SSRS, SSIS packages with Google Cloud BigQuery

After migrating a Data Warehouse to Google Cloud BigQuery, ETL and Business Intelligence developers are often tasked with upgrading and enhancing data pipelines, reports and dashboards. Data teams who are familiar with SQL Server Integration Services (SSIS) and SQL Server Reporting Services (SSRS) are able to continue to use these tools with BigQuery, allowing them to modernize ETL pipelines and BI platforms after an initial data migration is complete.

Living on the Edge: How to Accelerate Your Business with Real-time Analytics

Leveraging the Internet of Things (IoT) allows you to improve processes and take your business in new directions. But it requires you to live on the edge. That’s where you find the ability to empower IoT devices to respond to events in real time by capturing and analyzing the relevant data.

How To Get True ROI From Your Account-Based Marketing (ABM)

Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.