Systems | Development | Analytics | API | Testing

How Marketers Can Drive ROI from Customer Data Platforms

As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.

Genomics analysis with Hail, BigQuery, and Dataproc

At Google Cloud, we work with organizations performing large-scale research projects. There are a few solutions we recommend to do this type of work, so that researchers can focus on what they do best—power novel treatments, personalized medicine, and advancements in pharmaceuticals.

Are you prepared to mature to 'ready-made' data management?

When it comes to furnishing our living spaces, it seems we go through phases. When I was just setting out and leaving home, IKEA was my preferred furniture store. You make your choice, collect all the flat-pack boxes, lug them home, and after some hex key gymnastics: voilà. You’ve truly made it! Since then, I’ve drifted from the “some assembly required” phase to the “ready-made” one.