Staying Relevant in the Post-COVID World: 8 Keys to Rebranding Success
When I joined Appian as CMO last December, the world was in the middle of the COVID-19 crisis, the low-code automation market was exploding as companies reacted to massive change, and Forrester was predicting that 75% of application development would be using low-code platforms (up from 44% in 2020) by the end of 2021. In other words, the time was ripe to update the Appian brand for the coming decade of change.