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Dynamic pricing strategy: 7 steps for successful implementation

From airline tickets going through the roof during holiday seasons to Uber and other ride-sharing services charging higher prices in rush hour, we have become accustomed to paying different prices for the same services. Traditionally, dynamic pricing was a tool reserved for industry giants like Amazon because of its implementation complexity and price tag.

Data Integration & Modeling: The Unsung Heroes of the Marketing Data Stack?

Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, email—you need marketing data integration. Why? Because being able to assimilate data from different channels and across multiple marketing touchpoints gives you visibility into the overall impact of a campaign, event, or another marketing effort.

Cybersecurity Update: What Do the Latest WP.29 UNECE Regulations Cover?

With the growth in the number of electric and autonomous vehicles, where the vast majority of components are built on software, the amount of code in a vehicle is only going to increase. Connectivity, both within the vehicle and outside, is also increasing, meaning that the security of these systems has become more critical than ever before. For any system where there is communication between components or with the outside world, there is an increase in possible software cybersecurity threats.

Runtime Errors in Ruby

Exceptions are unintended events that take place when a program is being executed or during its runtime causing disruptions to the program's overall logic. In Ruby, a program is enclosed between the begin and end blocks and a rescue block is used to tell what types of exceptions are to be handled. When no class is specified, by default, a RuntimeError is raised by Kernel#raise.

How to Handle the Unpermitted Parameters Error in Ruby

The ActionController::UnpermittedParameters error occurs when a parameter that has been passed is not permitted in a create, an update, or a user-defined action. In older versions of Rails, information about the unpermitted keys was provided in the logs only when an unpermitted parameter was found in a request. This did not provide enough information for the developers to understand which controller and action received the unpermitted parameters.

What is payment gateway testing? Definition and test cases

Once a customer is ready to purchase, the final frontier lies ahead: the payment process. Because online transactions already come fraught with a learning curve, companies must use extensive payment gateway testing to deliver frictionless payment experiences. Even minor glitches can cause cart abandonment and reduce sales volume. Where other aspects of software may enjoy the leeway to go live while minor problems are ironed out, payment gateways cannot afford anything less than perfect reliability.