It's a week after Black Friday, and the results are in! While online spending didn't break a new record this year, it still totaled a massive $8.9 billion, making Black Friday one of the biggest sales days ever for digital merchants. Online sales were even healthier on Cyber Monday, totaling $10.7 billion. But how did paid marketing contribute to all those holiday shopping season sales? Some e-commerce retailers struggle to measure the effectiveness of their paid campaigns.

ETL (extract, transform, load) is the backbone of modern data integration, efficiently migrating massive quantities of information into a data warehouse like Snowflake. But with so many Snowflake ETL tools on the market these days, how can you choose the best for migrating your data? Below we’ll discuss our favorite Snowflake ETL tools, including their pros, cons, and user reviews so that you can make the choice that’s right for your situation.

In part 1 of this blog post, we discussed the need to be mindful of data bias and the resulting consequences when certain parameters are skewed. Surely there are ways to comb through the data to minimise the risks from spiralling out of control. We need to get to the root of the problem. In 2019, the Gradient institute published a white paper outlining the practical challenges for Ethical AI.

ETL pipelines help companies extract, transform, and load data so it is ready to provide insights and value to the company. But running a smooth data operation depends on building reliable and scalable data ingestion pipelines. SaaS vendors like Keboola and Azure Data Factory take away the heavy lifting.

In order to optimize results, marketing professionals inside high-performing organizations are embracing new technology, tools and data more than ever before. The technological innovations in the martech domain are booming globally and helping digital marketers achieve their digital campaign and lead-generation goals.

For those who aren’t familiar with Insomnia, it’s Kong’s API testing, design and debugging platform. Insomnia’s product vision is to optimize API development by simplifying and automating a developer’s workflows. APIOps plays a key role in this vision, optimizing API development by simplifying and automating developers’ workflows.

Not sure how to write a comprehensive market research report? Here is everything you need to know, including free templates to get started.

In today’s times, Application Performance Monitoring has grown to become a necessity for most software organizations. At the same time, the term has evolved from tracking only the performance of an application to monitoring the infrastructure, user experience, latency, and much more. These factors, when put together, contribute to the overall growth of a product. There are so many things that can go wrong at the same time.

Anyone who's worked in technology has likely hit on the "build vs. buy" question at some point. Should you build your own custom solution to meet the exact requirements of your business? Or does it make more financial sense and save time if you use a third-party vendor? Let's use an example. You are a tech lead at a company that delivers a platform for online learning.

In order to optimize results, marketing professionals inside high-performing organizations are embracing new technology, tools and data more than ever before. The technological innovations in the martech domain are booming globally and helping digital marketers achieve their digital campaign and lead-generation goals.