While the startup world listened for better news in the aftermath of a volatile 2022, a new salvo of bad news emerged: global venture capital funding declined about 49% within the first six months of 2023 alone. Worsening inflation and rising interest rates are putting pressure on startups across all stages of venture funding to reframe their tech stacks or business models along the tech-scape’s collapsing edges.

At Snowflake, we’re committed to helping customers effectively manage and optimize spend. To this effect, we’re excited to launch the public preview of Budgets on AWS today, which enables customers to set spending limits and receive notifications for Snowflake credit usage for either their entire Snowflake account or for a custom group of resources within an account.

We are excited to announce the availability of data pipelines replication, which is now in public preview. In the event of an outage, this powerful new capability lets you easily replicate and failover your entire data ingestion and transformations pipelines in Snowflake with minimal downtime.

At Snowflake, we are dedicated to helping our customers effectively mobilize their data while upholding stringent standards for compliance and data governance. We understand the importance of quick and proactive identification of objects requiring governance, as well as the implementation of protective measures using tags and policies.

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.

Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. Organizations can now leverage Salesforce data directly in Snowflake via zero-ETL data sharing to accelerate decision-making and help streamline business processes.

Snowpark is the set of libraries and runtimes that enables data engineers, data scientists and developers to build data engineering pipelines, ML workflows, and data applications in Python, Java, and Scala. Functions or procedures written by users in these languages are executed inside of Snowpark’s secure sandbox environment, which runs on the warehouse.

Companies want to train and use large language models (LLMs) with their own proprietary data. Open source generative models such as Meta’s Llama 2 are pivotal in making that possible. The next hurdle is finding a platform to harness the power of LLMs. Snowflake lets you apply near-magical generative AI transformations to your data all in Python, with the protection of its out-of-the-box governance and security features.

Supply chain disruption continues to affect retailers, consumer packaged goods companies (CPGs), and customers. Constraints on the ability to produce goods have limited the availability of in-demand products, leading to inflation. Not only are manufacturers not making enough products in line with demand in industries such as automotive and electronics, at the same time, those products have become much more expensive.

The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.