Customers of B2B companies rely on insights from applications to grow their business, secure their infrastructure, make business decisions, and more. Unless your B2B company offers a rich set of analytics within its product, your customers likely demand nightly data dumps from your application so they can analyze application data with their own BI stack.
Virtually every marketing organization is taking steps to become more data-driven, but there are considerable gaps between vision and reality. According to a 2018 Salesforce report, only 47% of marketers have a completely unified view of customer data sources. Meanwhile, customer data complexity is only increasing. According to Salesforce’s 2020 “State of Marketing” study, the median number of data sources leveraged by marketers is projected to jump by 50% between 2019 and 2021.
Since Snowflake announced general availability on Azure in November 2018, increasing numbers of customers are deploying their Snowflake accounts on Azure, and with this, more customers are using Power BI as the data visualization and analysis layer. As a result of these trends, customers want to understand the best practices for a successful deployment of Power BI with Snowflake.
This is the second post in a series about data modeling and data governance in the cloud from Snowflake’s partners at erwin. See the first post here. As you move data from legacy systems to a cloud data platform, you need to ensure the quality and overall governance of that data. Until recently, data governance was primarily an IT role that involved cataloging data elements to support search and discovery.
In August 2020, Snowflake announced several new features, all in preview, that make its cloud data platform easier to use, more powerful for sharing data, and more usable via Snowflake-supported languages. These innovations mean you can bring more workloads, more users, and more data to Snowflake, helping your organization solve your most demanding analytics challenges. Multi-Cloud, Cross-Cloud, and Pattern-Matching Support in Snowpipe
At Snowflake, our number one company value is “put customers first. We only succeed when our customers do. And how we help enable their success depends on how well we serve them as a technology provider. To understand if our efforts meet their needs, we conduct an annual Customer Experience Relational Survey. As we’ve done each year, we are pleased to share the findings of this year’s survey, conducted in May 2020 and produced in partnership with Walker.
Today, Snowflake began life as a publicly traded company on the New York Stock Exchange. What does it mean? It depends on who you are. For employees, this is of course a huge milestone, especially for the longest serving employees who hired on at the company in 2013 when the company first started staffing beyond its core founding team.
Data science is proving to be a major competitive advantage for companies. While business intelligence (BI) helps companies with reporting and historical analysis, data science goes a step further and predicts the future. It can leverage much more data from many more sources, and using machine learning (ML) principles, it automatically identifies patterns and trends to model, predict, or forecast future outcomes.
Managing access to sensitive data is the name of the game when it comes to security and data governance. It’s required to protect sensitive data from unauthorized changes or exposure, and it’s now a mandate as part of privacy regulations such as GDPR and the California Consumer Privacy Act (CCPA). Companies all over the world are now focused on protecting sensitive PII associated with their customers and employees.
Michelin is a global organization well known for its high-performance tires, popular travel guides, and numerous innovations around materials, services, and connected solutions. Many consumers recognize the French brand by the famous “Michelin Man” mascot, whose body is composed of stacked white tires.
