Systems | Development | Analytics | API | Testing

Latest Posts

How Snowflake Support Uses Data to Improve the Customer Experience

Customer advocacy is one of the Snowflake Support team’s most important roles. Working closely with customers around the world every day, we listen and learn to gain meaningful insights into Snowflake products, the ways our customers use those products, and the challenges they face. We feel a deep responsibility to take those insights and trends, analyze them, and drive positive change on behalf of Snowflake customers.

Support Multiple Data Modeling Approaches with Snowflake

Since I joined Snowflake, I have been asked multiple times what data warehouse modeling approach Snowflake best supports. Well, the cool thing is that Snowflake supports multiple data modeling approaches equally. Turns out we have a few customers who have existing data warehouses built using a particular approach known as the Data Vault modeling approach, and they have decided to move into Snowflake. So the conversation often goes like this.

New Snowflake Features Released in March 2022

In March, Snowflake continued to enhance its capabilities around data programmability and data pipeline development, with the Snowpark API and stored procedures for Java now in public preview, schema detection now generally available, and the Snowflake SQL API generally available. In addition, Snowflake’s user interface, Snowsight, is generally available. Not to mention an expanded selection of new partners to choose from in Snowflake Data Marketplace.

Get Your Retail Plan in Shape: A 7-Step Regimen for Year-Round Selling

Once upon a time, the retail calendar centered itself on the Christmas season. Now, the retail surge is year-round. Not just the wave of traditional seasonal holidays from Valentine’s Day to the 4th of July, but also newer sales holidays, such as Cyber Monday, or even holidays created by some gigantic companies themselves, like Amazon’s Prime Day. Now, instead of a steady pace leading up to a frenzied December, retailers are in sprint mode all the time.

Unstructured Data Now Generally Available in Snowflake, Processing with Snowpark in Public Preview

We’re excited to announce the general availability of the unstructured data management functionality in Snowflake. We launched public preview of this functionality in September 2021, and since then we have seen adoption by customers across industries for a variety of use cases. These use cases include storing and securing call center recordings, securely sharing PDF documents in Snowflake Data Marketplace, storing medical images and extracting data from them, and many more.

Drive Retail Profitability, Stability with Snowflake's Retail Data Cloud

In 2022, retailers are still dealing with the lasting impacts of the global pandemic, including a decreased workforce, supply chain disruptions, and surging inflation. At the same time, now is the chance for a “long overdue great retail reset” that could promote stability and profitability, according to a recent Deloitte report.

Sales Compensation in a Consumption Pricing World

Today’s organizations want stronger alignment between the cost of SaaS solutions and the value derived from these products. As a result, many software companies are looking at adopting consumption-based pricing models as an alternative to subscription models. With consumption-based models, customers only pay for what they use, and usage is tied directly to the value customers derive. Of course, consumption means software companies don’t experience revenue until customers use the solution.

Building Production-Ready Machine Learning Features on Snowflake with Tecton's Feature Store

We are excited to announce the integration of Tecton’s enterprise feature store and Feast, the popular open source feature store, with Snowflake. The integration, available in preview to all Snowflake customers on AWS, will enable data teams to securely and reliably store, process, and manage the complete lifecycle of machine learning (ML) features for production in Snowflake. Tecton allows data teams to define features as code using Python and SQL.

4 Innovation-Boosting Features of Snowflake's New Healthcare & Life Sciences Data Cloud

A new study from McKinsey warns that profit pools in the healthcare industry are likely to be flat due to the ongoing effects of the COVID-19 pandemic. To combat this stagnancy, the study identifies a number of opportunities for innovation in the industry.