Coronavirus has impacted the travel industry, but as it adapts, there is one factor airlines have always worked hard to minimize: delayed flights. Arriving late or missing a connection can severely impact the customer experience, which is why airlines work hard to maintain high rates of on-time performance (OTP). To that end, pilots may have to use extra fuel to make up for a delayed departure or to reach a destination early, even if it means circling the airport before landing.

Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.

As a result of the COVID-19 pandemic, organizations around the world have had to transform overnight. Businesses that had been delaying digital transformation, or that hadn’t been thinking about it at all, have suddenly realized that moving their data analytics to the cloud is the key to coping with and surviving the COVID-19 disruption. The next phase is about rebounding and thriving in a post-COVID-19 world.

Approximately 300,000 restaurants and food service operators across the United States rely on US Foods as their national distributor for food and supplies. In return, US Foods takes a holistic approach to servicing customers by going beyond food offerings. The distributor provides a comprehensive suite of e-commerce technology and business solutions that help restaurants manage their entire business.

In Part 1 and Part 2 of this blog post series, Snowflake Service Account Security, discussed service accounts threats and how to mitigate those threats with Snowflake features. Part 3 demonstrates how to manage credential rotation with a sample Hashicorp Vault plugin. You can use many platforms to achieve similar results. The important thing is to understand the patterns used to apply these controls to protect your service accounts.

The COVID-19 pandemic is forcing every business to see the world differently. From examining business continuity plans, modernizing workforce plans, or building supply chain resiliency, no facet of business has gone untouched. As organizations combat the economic fallout now and in the coming years, agility has never been more important. The key to remaining agile is a better use of data.

The benefits of building a DevOps culture for software companies are clear. DevOps practices integrate once-siloed teams across the software development lifecycle, from Dev to QA to Ops, resulting in both faster innovation and improved product quality. As a result, most software development teams have deployed tools to enable DevOps practices across their workflow.

As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.

One thing nearly all such data providers have is a REST API. Snowflake’s recently announced external functions capability allows Snowflake accounts to call external APIs. By using external functions, data enrichment providers can fulfill requests for data from Snowflake Data Marketplace consumers.

Many data providers who participate in Snowflake Data Marketplace are already using Snowflake Cloud Data Platform as their primary data store, and they can share secure slices of their data via Global Snowflake, Snowflake’s global data sharing feature, with any other Snowflake consumer regardless of which cloud or Snowflake region each is using. But other potential data providers, especially data enrichment companies, are not yet using Snowflake themselves.