Advanced marketing analytics help you simplify multitouch attribution, create tailored marketing campaigns, and maximize return on investment (ROI) across channels. It helps you seek patterns and insights to improve marketing performance. These days, you can’t do online marketing without advanced analytics. Moreover, you need the right tools and skills to make sense of data scattered across multiple apps.

Kafka Connect is an open source data integration tool that simplifies the process of streaming data between Apache Kafka® and other systems. Kafka Connect has two types of connectors: source connectors and sink connectors. Source connectors allow you to read data from various sources and write it to Kafka topics. Sink connectors send data from the topics to another endpoint.

The ability to process and analyze information in real-time is more than just an advantage—it’s a necessity. SAP HANA, with its in-memory technology, has emerged as a leader in this domain, offering businesses unparalleled speed and agility in data analytics. However, as powerful as SAP HANA is, maximizing its potential often requires seamless integration with other platforms and applications. Enter DreamFactory: an open-source API generation platform designed to connect the dots.

Tired of manually correcting broken data ingestion pipelines? We’ve got 10 tools that can help you save data engineering hours and automate data ingestion end-to-end. Of course, since you’ve landed on the Keboola blog, it's no surprise that we've got Keboola on the list. We’re playing favorites, but hear us out: Keboola is the only tool we know inside out and can vouch for it without a doubt.

Do you ever feel stuck following the same scripts and testing routines? Automated and manual regression testing can save time, but they often miss the more profound issues hidden beyond the happy paths. If you wish to bring more flexibility to your testing and take a more central spot in the testing process, consider including exploratory testing into your software testing life cycle (STCL).

In the rapidly evolving business technology landscape, Enterprise Resource Planning (ERP) systems have emerged as essential tools for organizations looking to streamline operations, enhance efficiency, and elevate decision-making processes. An ERP system integrates various business processes, such as finance, human resources, sales, and inventory, into a unified platform, fostering cohesion and productivity.

BigQuery Studio lets analytics practitioners use SQL, Python, Spark or natural language directly within BigQuery, to streamline analytics workflows.

With demands on software development teams to work faster than ever before, efficiency is King. Many teams are implementing test automation to boost productivity, as manual testing can be time-consuming and error prone. Test automation revolutionizes the testing process. It enables you to automatically publish test results from various automation frameworks directly into your test management environment.

With millions of users and a 2023 evaluation of over $9 trillion, it’s time to dive into user payment testing with intent, strategy, and ferocity. These five best practices help identify and rectify common issues before causing severe problems in merchant systems. Errors in payment gateway functionality have enormous potential to derail the relationship between consumer and vendor. Customers expect seamless, functional transactions without confusing messages or complicated steps.

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