Trusted Data: Alchemy For Misinformation
The best description of untrusted data I’ve ever heard is, “We all attend the QBR – Sales, Marketing, Finance – and present quarterly results, except the Sales reports and numbers don’t match Marketing numbers and neither match Finance reports. We argue about where the numbers came from, then after 45 minutes of digging for common ground, we chuck our shovels and abandon the call in disgust.” How would you go about fixing that situation?