Why is Customer Feedback so Important for the FinTech Industry?
Some time ago, we covered the key metrics that a Product Manager in a fintech organization should make a top priority when determining their KPIs, breaking them down into five groups: Session-based data, Customer Feedback, Technical Metrics, Action Stats, and Revenue. With that in mind, we conducted a series of surveys on LinkedIn, asking PMs in the fintech industry which of those groups were the most important for them while running digital product analytics.