Systems | Development | Analytics | API | Testing

Data Quality Monitoring: Enabling Reliable, High-Integrity Data

In this demo, we’ll show you how to create a custom Data Metric Function (DMF), associate it with your tables for continuous data quality monitoring, and query the results from a centralized table. Watch to learn how built-in monitoring helps you track critical data objects, identify quality issues, and take quick action to ensure reliable, high-integrity data across your organization.

Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)

We recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his two-dimensional marketing framework of combining Go-to-Market Motions (inbound, outbound, partnerships, community, PLG) with Marketing Approaches (brand awareness, demand generation, performance marketing), and why all three marketing approaches need to work together.

Automated Cost Management: Leveraging AI for Snowflake Optimization

Accurate forecasting of cloud costs remains a significant challenge for 80% of data management experts (Forrester). The root causes? Lack of granular visibility, siloed data, and the absence of AI-powered predictive tools. Join us for this session in our Weekly Walkthrough drop-in series, "Controlling Cloud Costs," where we'll explore how to manage Snowflake costs with AI.

Agentic AI Needs an API Backbone: Cultivating Discipline & Governance for Scalable Success

For organizations seeking to leverage agentic AI, the journey begins with a steadfast commitment to discipline and governance. This talk underscores that the true foundation of success in agentic AI adoption is a culture that values structured API capabilities and a rigorous approach to digital integration. By fostering disciplined practices and robust governance frameworks, businesses can establish the resilient API foundations necessary for automating complex processes and scaling AI-driven initiatives.

Quality Horizon | S2E3 | Streamlining QA with functional and performance testing integration

Join Danielle Forier, Quality Assurance Practitioner & Product Owner, as she shares the journey of how her QA team transformed their testing strategy by integrating functional and performance testing. Discover how reusable scripts and the right tools helped them achieve seamless workflows, greater efficiency, and the scalability needed to manage a growing and complex product portfolio. This session is packed with actionable insights designed for QA practitioners looking to optimize their testing processes and future-proof their tech stack in the face of increasing complexity.

Quality Horizon | S2E2 | The hidden costs of test maintenance & strategies to lower the burden

Automating a handful of tests is easy, but when you're dealing with thousands of test cases, maintenance becomes a whole different ball game. If you don't stay on top of it, the benefits of automation can quickly be wiped out by the time and effort spent keeping everything running smoothly.

Spark NZ Sets Secure, Governed Data Foundations For The Era Of AI

Over the past few years, Spark New Zealand has tackled the challenge of creating a strong data foundation by moving all of its data warehouses into Snowflake to create a centralised data platform. Now, explains Pritha Chattopadhyay, Domain Chapter Lead at Spark, this telecommunications leader and digital services provider is diving into artificial intelligence with the help of Snowflake Cortex AI. Tune in to learn about the benefits it provides.