More Fortune 500 Companies Are Adopting Snowflake Data Clean Rooms, Powering the Privacy-First Era
Privacy is no longer a growing requirement for doing business — it's the new status quo. The stakes for not protecting it have only intensified. Consumers have been demanding greater control and privacy over their data for years, and now vast numbers are taking action to protect it, turning off tracking, using cookieless environments and relying on ad blockers at rapidly increasing rates.