A few weeks ago, I wrote a post summarizing "Seven Data Integration and Quality Scenarios for Qlik | Talend," but ever since, folks have asked if I could explain a little deeper. I'm always happy to oblige my reader (you know who you are), so let's start with the first scenario: Database-to-database synchronization.

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Salesforce has become an indispensable tool for managing customer relationships in various organizations. But did you know that by syncing Salesforce data with other platforms and feeding data into Salesforce, your organization can develop a more complete view of your customers? This is where the concept of Salesforce data integration comes into play, enabling your team to act on valuable insights swiftly.

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In today's data-driven world, organizations strive to build a comprehensive Customer 360 view to gain valuable insights and deliver personalized experiences. Salesforce, as a leading customer relationship management (CRM) platform, offers powerful tools to manage customer data. However, to achieve a complete view of customers, it's essential to integrate data from various external sources into Salesforce.

ERP Integration is the method by which a business connects its ERP (Enterprise Resource Planning) software with other applications. The objective is to share data across systems to improve productivity and insights and create a single source of truth. There are several conventional approaches to achieving this, including point-to-point, ESB (Enterprise Service Bus), and iPaaS (Integration Platform as a Service).