Embedded Lending: The Rise of API-Driven Credit Platforms
Credit used to be a destination. You went to a bank, filled out forms, waited days, sometimes weeks, and hoped for approval. That model is quietly disappearing. Today, credit shows up exactly where you need it. While shopping online. While booking logistics. Even while managing business cash flow inside a SaaS dashboard. No redirects. No friction. No traditional loan journey. This shift is what we call Embedded Lending. It is not just a feature.