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Recently, marketing campaigns need to be evaluated on more than just final conversions. While macro-conversions, final sales, the completion of a contact form, or other actions are critical and still the most important end result, they fail to explain how any one piece of content persuades action in the interim. That's why micro-conversions are so useful. These conversions assess the various, smaller components that happen in the interim which lead to the larger conversions down the line.