5 Reasons Why Retail Media Is the Smart Approach for Online Retailers
To say the global retail market is challenging today would be a gross understatement. A rising cost of living, demanding consumer expectations, supply chain disruption and unforeseen public health crises like COVID-19 all contribute to the erosion of retailers’ bottom lines. However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream.