The Managed Detection & Response (MDR) industry finds itself in a new era with unprecedented challenges from platform giants and the migration of the attack surface to the cloud, with innovation becoming a requirement for survival. Companies built to provide clients with 24×7 “eyes on glass” now find themselves at the intersection of rapid technological advancements and evolving threat landscapes.

At Next ‘23, Exabeam, Dun & Bradstreet, Optimizely and LiveRamp shared how they use BigQuery and Google Data and AI Cloud for data monetization.

ZoomInfo and Google Cloud recently expanded their partnership to offer ZoomInfo’s Data Cubes for Google Cloud customers via Google Analytics Hub.

In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked about measuring engagement on their sites. That’s, in part, because traffic tells you more about the efficacy of promotion than it does about your website itself. To get more detail around which metrics matter for website engagement and why we asked marketers to share their #1 most important measure of website engagement.

Enterprises see embracing AI as a strategic imperative that will enable them to stay relevant in increasingly competitive markets. However, it remains difficult to quickly build these capabilities given the challenges with finding readily available talent and resources to get started rapidly on the AI journey.

SEO is an incredibly competitive industry. New websites and businesses are popping up every day, and the first five organic search results on Google receive two-thirds of all clicks. Top-notch content, a solid SEO strategy, and technical SEO won’t guarantee your website will get the attention it deserves. The sad truth is that over 90% of web pages get no search traffic from Google at all. The competition is tough. So, what’s going on here?

Assisted Insights is a powerful tool built-in the Yellowfin embedded analytics suite that provides organizations with automated and intuitive insights derived from their data. Using automation and machine learning capabilities, Yellowfin Assisted Insights helps users to uncover hidden patterns, trends, and correlations in their data, enabling them to make better informed and data-driven business decisions.

We are excited to announce the general availability of Snowflake Event Tables for logging and tracing, an essential feature to boost application observability and supportability for Snowflake developers. In our conversations with developers over the last year, we’ve heard that monitoring and observability are paramount to effectively develop and monitor applications. But previously, developers didn’t have a centralized, straightforward way to capture application logs and traces.