SEO is an incredibly competitive industry. New websites and businesses are popping up every day, and the first five organic search results on Google receive two-thirds of all clicks. Top-notch content, a solid SEO strategy, and technical SEO won’t guarantee your website will get the attention it deserves. The sad truth is that over 90% of web pages get no search traffic from Google at all. The competition is tough. So, what’s going on here?

In today’s data-rich world where large volumes of data exchange have become frequent, ensuring the data transfer mechanism is safe and secure is essential. Data security is of utmost importance, and the data transfer tool you select should provide data encryption. Secure File Transfer Protocol (SFTP) is one such file transfer mechanism that businesses can leverage to securely transfer files between users and locations, regardless of their network or device type.

The Managed Detection & Response (MDR) industry finds itself in a new era with unprecedented challenges from platform giants and the migration of the attack surface to the cloud, with innovation becoming a requirement for survival. Companies built to provide clients with 24×7 “eyes on glass” now find themselves at the intersection of rapid technological advancements and evolving threat landscapes.

At Next ‘23, Exabeam, Dun & Bradstreet, Optimizely and LiveRamp shared how they use BigQuery and Google Data and AI Cloud for data monetization.

ZoomInfo and Google Cloud recently expanded their partnership to offer ZoomInfo’s Data Cubes for Google Cloud customers via Google Analytics Hub.

In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked about measuring engagement on their sites. That’s, in part, because traffic tells you more about the efficacy of promotion than it does about your website itself. To get more detail around which metrics matter for website engagement and why we asked marketers to share their #1 most important measure of website engagement.

Enterprises see embracing AI as a strategic imperative that will enable them to stay relevant in increasingly competitive markets. However, it remains difficult to quickly build these capabilities given the challenges with finding readily available talent and resources to get started rapidly on the AI journey.

Assisted Insights is a powerful tool built-in the Yellowfin embedded analytics suite that provides organizations with automated and intuitive insights derived from their data. Using automation and machine learning capabilities, Yellowfin Assisted Insights helps users to uncover hidden patterns, trends, and correlations in their data, enabling them to make better informed and data-driven business decisions.

Data integration is essential for analytics, regression analysis and your first forays into generative AI.