Built with BigQuery: The new era of CDPs Built on BigQuery
Enterprises are leveraging cloud investments to supercharge marketing efforts by building a Composable CDP with BigQuery and Hightouch.
Enterprises are leveraging cloud investments to supercharge marketing efforts by building a Composable CDP with BigQuery and Hightouch.
I’m calling it now. The next battleground for analytics adoption among business users will be the productivity suite. Let’s unpack that statement by considering these two examples: Traditional BI has always forced you down a one-way street for answers—drop what you are doing, login to the BI tool, and pray to the data deities that you can find the answer you’re looking for.