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snowflake

The AI Tipping Point: What Advertising, Media and Entertainment Leaders Need to Know for 2025

Feb 11, 2025 By Bill Stratton In Snowflake
AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.
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databox

The Ultimate Guide to Social Media Analytics in 2025

Feb 11, 2025 By Maria Rozhdestvenskaia In Databox
You wouldn’t run a business without tracking revenue, so why treat your social media strategy any differently? Every post, ad, and campaign needs to be backed by data—not just gut instinct. However, there’s a problem with accurate tracking… social media platforms simply throw out an overwhelming amount of data, and not all of it matters.
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FinOps Best Practices: Balancing Performance and Cost for Databricks

Feb 11, 2025 By Unravel In Unravel
Join us for an innovative session in our Weekly Walkthrough series, "FinOps Metrics That Matter," where we explore cutting-edge strategies to optimize both performance and cost in your Databricks environment. Striking the perfect balance between high performance and cost efficiency is crucial. Yet, 80% of data management experts struggle with accurate cost forecasting and management (Forrester). We'll show you how to overcome these challenges and lead the pack in Databricks FinOps.
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#shorts - Time and Event-based Scheduling for scripts, Data Flows and Apps

Feb 11, 2025 By Qlik In Qlik
THESE NEW, time and event-based tasks have made a HUGE difference in my hashtag#analytics workflows. Did you know that Qlik Cloud Analytic processes can run themselves? No manual updates, no waiting, just pure automated magic. I use this to process my order data in near real-time for my demos! hashtag#Qlik Script loops through multi-level, nested JSON every hour. Data Flow merges, transforms, and preps insights upon success. Qlik Cloud Analytics App reloads, ready for action.
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confluent

Bridging the Data Divide: How Confluent and Databricks Are Unlocking Real-Time AI

Feb 11, 2025 By Jay Kreps In Confluent
We’re excited to announce an expanded partnership between Confluent and Databricks to dramatically simplify the integration between analytical and operational systems. This is particularly important as enterprises want to shorten the deployment time of AI and real-time data applications. This partnership enables those enterprises to spend less time fussing over siloed data and governance and more time creating value for their customers.
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hitachi vantara

Hybrid Cloud Infrastructures Set to Dominate AI Market

Feb 11, 2025 By Liam Yu In Hitachi Vantara
About 100 years ago, Austrian economist, Joseph Schumpeter introduced the idea of “creative destruction.” It describes the process by which new innovations and technologies replace and make outdated ones obsolete. It’s an ongoing process that constantly reshapes the economy emphasizing innovation-driven economic development and growth, leading to the dismantling or transformation of old industries and economic structures, and the creation of new ones.
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snowflake

The Power of Trust: A Winning Privacy Strategy for Marketers

Feb 10, 2025 By Eddie Drake In Snowflake
We’ve all experienced those moments as consumers — receiving an offer for something irrelevant or being addressed by the wrong name. For years now, I’ve received promotional emails and postcards from a global automotive brand addressed to someone named “Leighann Drake.” Neither I nor anyone in my family goes by that name, nor do we own a vehicle from that brand.
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