Product analytics, as a pivotal component in the modern digital business ecosystem, empowers organizations with data-driven insights to make informed decisions and craft superior user experiences. Particularly, A/B testing and conversion rate optimization (CRO) are critical techniques for fine-tuning mobile applications. This article delves into the technical aspects of implementing and analyzing these strategies, specifically within a mobile context. ‍

In the world of data management, the debate between Extract-Transform-Load (ETL) and Extract-Load-Transform (ELT) is an increasingly relevant topic. The essential difference lies in the sequence of operations: ETL processes data before it enters the data warehouse, while ELT leverages the power of the data warehouse to transform data after it's loaded.

How to preprocess data using BigQuery ML so you can get better insights and models.

A recent decision by the European Commission should make data transit from the EU to the US simpler.

In the realm of big data analytics, Hive has been a trusted companion for summarizing, querying, and analyzing huge and disparate datasets. But let’s face it, navigating the world of any SQL engine is a daunting task, and Hive is no exception. As a Hive user, you will find yourself wanting to go beyond surface-level analysis, and deep dive into the intricacies of how a Hive query is executed.

Mastering Salesforce means taking advantage of every tool that can optimize your workflows and improve efficiency. Salesforce offers a few process automation tools that make it easy for you to automate repetitive tasks, such as sending notifications, collecting data, and comparing metrics. Curious to learn more about how Salesforce automation tools work? This complete guide will help everyone in your organization.

What should you do when you want to increase traffic to your B2B SaaS website? We consulted B2B marketers about their tactics and challenges.

At ThoughtSpot, we believe making data accessible to every knowledge worker requires human-centered technology—an analytics experience that bridges the “language” barrier between technology and people. AI is the perfect compliment to search because it empowers organizations to analyze, understand, and act on data.