In today's fast-paced, data-driven world, deeper data insights and faster time to value are paramount if you want your business to stay competitive and thrive. Decision-makers need instant access to all their data sources to make sound business decisions — and they need to have trust in their data. However, data quality is often overlooked. According to Gartner, poor data quality costs organizations an average of $12.9 million annually. What’s going on?

During the COVID-19 pandemic, telcos made unprecedented use of data and data-driven automation to optimize their network operations, improve customer support, and identify opportunities to expand into new markets. This is no less crucial today, as telcos balance the needs to cut costs and improve efficiencies while delivering innovative products and services.