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Analytics

McKinsey Acquires Iguazio: Our Startup's Journey

8 years ago, when I founded Iguazio together with my co-founders Yaron Haviv, Yaron Segev & Orit Nissan-Messing, I never thought I would be making this announcement on our company blog: McKinsey acquired Iguazio! When we first embarked on this journey, we realized that while AI has the ability to transform any industry - from banking to retail to manufacturing - in reality most data science projects fail.

Top 7 Soft Skills Required in Data Teams for Project Success

Many organizations focus on the data engineering or development qualifications they require to connect specific data sources and manage data projects. But that is only half of what is needed. Soft skills are so important and sometimes overlooked. Soft skills support data management success because they help individuals effectively communicate and collaborate with others, understand and anticipate the needs of stakeholders, and make data-driven decisions.

Dynamic pricing strategy: 7 steps for successful implementation

From airline tickets going through the roof during holiday seasons to Uber and other ride-sharing services charging higher prices in rush hour, we have become accustomed to paying different prices for the same services. Traditionally, dynamic pricing was a tool reserved for industry giants like Amazon because of its implementation complexity and price tag.

Data Integration & Modeling: The Unsung Heroes of the Marketing Data Stack?

Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, email—you need marketing data integration. Why? Because being able to assimilate data from different channels and across multiple marketing touchpoints gives you visibility into the overall impact of a campaign, event, or another marketing effort.

Snowflake Workloads Explained: Applications

Snowflake’s platform powers applications with virtually unlimited performance, concurrency, and scale. Delivered as a service, Snowflake handles the infrastructure complexity, so you can focus on innovating. With Snowflake for Applications, enjoy near-unlimited scalability and concurrency and accelerated time-to-market with no SRE/DevOps burden.

The Top 7 ETL Events & Conferences 2022

There are few topics in the world right now that are hotter than data and its related fields. As technology, machine learning, and computer algorithms continue to expand, so does the way that companies can use this information to benefit their business. Extract, Transform, and Load (ETL) remains one of the most important processes in the area of big data. This area is absolutely booming, and so is the demand to learn more about its various processes and components.