“Data pipeline” and “Extract, Transform, Load” (ETL) are common phrases encountered in just about every data integration. But what’s the difference?
Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, email—you need marketing data integration. Why? Because being able to assimilate data from different channels and across multiple marketing touchpoints gives you visibility into the overall impact of a campaign, event, or another marketing effort.
Built with BigQuery: How Tamr delivers Master Data Management at scale and what this means for a data product strategy