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Analytics

Stitch vs. Jitterbit vs. Xplenty: What's the Difference?

The key differences between Stitch, Jitterbit, and Xplenty: The average business pulls data from 400 different locations, which makes it tricky to generate valuable data insights. Data-driven organizations use an Extract, Transform, and Load (ETL) platform to pull all this information into a data lake or warehouse for deeper analysis. However, many businesses lack the technical skills (like coding) to facilitate this process. The three tools in this review make ETL workflows easier.

5 Best Practices for Integrating Data Science Into Your Marketing Analytics

Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.

Snowflake and Saturn Cloud Partner to Bring 100x Faster Data Science to Millions of Python Users

Snowflake and Saturn Cloud are thrilled to announce our partnership to provide the fastest data science and machine learning (ML) platform. Snowflake’s Data Cloud comprises a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Saturn Cloud’s platform provides lightning-fast data science. Combined, our solutions enable customers to maximize their ML and data science initiatives.

Building a Machine Learning Application With Cloudera Data Science Workbench And Operational Database, Part 1: The Set-Up & Basics

Introduction Python is used extensively among Data Engineers and Data Scientists to solve all sorts of problems from ETL/ELT pipelines to building machine learning models. Apache HBase is an effective data storage system for many workflows but accessing this data specifically through Python can be a struggle. For data professionals that want to make use of data stored in HBase the recent upstream project “hbase-connectors” can be used with PySpark for basic operations.

A Three-Step Plan to Innovate Hadoop for the Cloud

How large is your Hadoop data lake? 500 terabytes? A petabyte? Even more? And it is certainly growing, bit by bit, day after day. What began as inexpensive big data infrastructure now demands ever more expenditures on storage and servers while becoming increasingly unwieldy and expensive to manage. Such rapacity makes it ever harder to realize a proper return on investment from that Hadoop infrastructure.

2021 Trends - How You Ranked Them

On December 8th, it was time for the annual “State of the Union” from Qlik, with regards to BI & Data Trends. Overwhelmingly, attendance was in the many thousands, and we received thousands of questions. To get that type of engagement in a year where people have done nothing but virtual conferences is amazing. One person put it to me like this: “I just joined in on your webinar on the top data and analytics trends and it was truly fantastic.

How to build the dream analytics team

The problem with modern analytics is that it overpromises and underdelivers. We can even quantify the disappointment: This begs the question: why even bother with analytics? Well, when analytics is done right, it pays back $13.01 for every dollar spent. In fact, data-driven companies outperform their competitors in almost every conceivable way. We have broached the topic of extracting value from data before, from how to set up the right data strategy to building a data-driven culture.

Maximizing Supply Chain Agility through the "Last Mile" Commitment

In my last two blogs (Get to Know Your Retail Customer: Accelerating Customer Insight and Relevance, and Improving your Customer-Centric Merchandising with Location-based in-Store Merchandising) we looked at the benefits to retail in building personalized interactions by accessing both structured and unstructured data from website clicks, email and SMS opens, in-store point sale systems and past purchased behaviors.