Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. While technology is making granular targeting and measurement possible, marketers are also doubling down on measures to ensure consumer privacy and data governance in their initiatives.

A Big Data stack has several layers that take your data from source to analytics tools. Extract, Transform, Load tools integrate data from sources into a data warehouse or lake. Business intelligence solutions use centralized data for their analytic needs. An ETL tool such as Xplenty offers a user-friendly experience for ingesting data from many sources, transforming it as needed, and sending it to the next layer. Here’s how you can implement this handy tool in your organization.

The major differences between Jitterbit, MuleSoft, and Xplenty: Extract, Transform, and Load (ETL) streamlines data integration by consolidating data from multiple sources, turning it into useful formats, and loading it into a centralized location. The world's most successful organizations use ETL to tame big data, produce visual data flows, and garner business-critical analytics. But with so many ETL tools on the market, which one should you choose?

In this blog we will take you through a persona-based data adventure, with short demos attached, to show you the A-Z data worker workflow expedited and made easier through self-service, seamless integration, and cloud-native technologies. You will learn all the parts of Cloudera’s Data Platform that together will accelerate your everyday Data Worker tasks.

There has been an e-commerce explosion this year as consumers seek safety and convenience from the comfort of their own homes using digital tools to purchase everything from durable hard goods to fashion accessories to daily living consumables like food perishables, cleaning products and even school supplies.

In the latest release, the Yellowfin team focused on several new enhancements that expand the ability to share Stories and valuable insights more widely, and deliver greater consistency and governance in the user experience when building dashboards and reports. For the full list of updates, read the release notes and check out the video below to see some of these new enhancements in action.

The world is rich with publicly available data sets that can provide immense value to businesses, in areas as diverse as economics, health, agriculture and transportation. But the data is highly fragmented, stored in different formats and databases around the world, making it very hard for businesses to consume and monetize.

Snowflake met with Mark Stange-Tregear, Vice President of Analytics for Rakuten Rewards, and Andrew Parry, Vice President of IT Application Development for Office Depot, at Data Cloud Summit 2020. The Data Cloud is unlocking new ways of delivering products and services to customers, managing supply chains, and collaborating globally. Rakuten Rewards and Office Depot are going “all- in” on the Snowflake Data Cloud to transform their businesses. Q. How does data affect your business?

One of the highly anticipated events every year is the keynote from Dr. Werner Vogels at the annual AWS Reinvent conference. As CTO of Amazon, Dr. Vogels has considerable influence on product and engineering innovation that directly impacts hundreds of millions of users and developers. Here are three takeaways from Dr. Vogels’ keynote this year.