Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns in real-time and take the action needed to make the most of ad spend.
As organizations look to improve business operations and outcomes, global industries are pushing for data-driven transformation. The 2021 Cloudera Data Impact Awards recognize those organizations that have pulled ahead of the pack with efforts to leverage the power of data to improve operations and better serve their customers. The finalists in the “Industry Transformation” category are MTN, National Payments Corporation of India (NPCI), Sberbank, and Bank Negara Indonesia (BNI).
Business analytics (BA) is the process of evaluating data in order to gauge business performance and to extract insights that may facilitate strategic planning. It aims to identify the factors that directly impact business performance, such as ie. revenue, user engagement, and technical availability. BA takes data from all business levels, from product and marketing, to operations and finance.
CDP Operational Database (COD) is a real-time auto-scaling operational database powered by Apache HBase and Apache Phoenix. It is one of the main Data Services that runs on Cloudera Data Platform (CDP) Public Cloud. You can access COD right from your CDP console. With COD, application developers can now leverage the power of HBase and Phoenix without the overheads related to deployment and management.
The Cloudera Enterprise Data Maturity Report is a global survey of 3,150 business and IT decision makers assessing organizations’ maturity when it comes to their current capabilities and handling of data and analytics.