While traditional ETL (Extract, Transform, Load) collects data within a centralized data warehouse, reverse ETL flips the target and destination of the standard ETL process. This allows information to be pushed out of data warehouses and into powerful third-party operational systems that can provide better analytics and reporting services. With the Xplenty platform and its ETL tools, all information is sent between warehouses and third-party operational systems in an efficient and secure manner.

Salesforce is a CRM, which stands for "customer relationship management," and it helps companies personalize their approach and services to better guide business decisions.

Not every CRM report deserves your time and attention. So which ones do? Learn more about the 12 best CRM reports according to 50 experts.

REST API provides a solution for communicating easily with various apps, platforms, and web services. This tool allows the user to communicate and execute actions universally with various languages and more. Companies implementing REST API stand to gain a better experience and create more flexibility when using ERPs, CRMs, and more like Salesforce. When users connect to Salesforce with a REST API, they get more flexibility and options that make the process more actionable and streamlined.

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Salesforce enables companies of all sizes to build amazing app experiences that drive stronger customer relationships. Heroku makes it easy to deliver engaging apps on the public cloud that integrate customer data. Heroku Connect is an easy way to keep your Salesforce data up-to-date with practically unlimited scaling, containers, and support for various application frameworks.

CRM (customer relationship management) software is the lifeblood of any modern B2C company. By monitoring and storing all of your interactions with prospects and customers—from their first visit to your website to their most recent purchase—CRM software makes it dramatically easier to segment your customer base, identify hidden trends in the data, make smarter predictions, and forecasts, and much more.