Unlocking the value of unstructured data at scale using BigQuery ML and object tables
Most commonly, data teams have worked with structured data. Unstructured data, which includes images, documents, and videos, will account for up to 80 percent of data by 2025. However, organizations currently use only a small percentage of this data to derive useful insights. One of main ways to extract value from unstructured data is by applying ML to the data.