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Marketing

Snowflake's Annual Modern Marketing Data Stack Report: Being Named a "Leader in Integration and Modeling" is Just the Beginning

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.

Globe Group Slashes Infra Costs and Fuels Personalized Marketing With Confluent

But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers..

Advanced Marketing Analytics: Examples, Tools & Courses

Advanced marketing analytics help you simplify multitouch attribution, create tailored marketing campaigns, and maximize return on investment (ROI) across channels. It helps you seek patterns and insights to improve marketing performance. These days, you can’t do online marketing without advanced analytics. Moreover, you need the right tools and skills to make sense of data scattered across multiple apps.

Big Data In Marketing: 9 Examples & Use Cases

It appears as if the entire world (with you potentially being the lone exception) has caught the artificial intelligence bug and it's setting the marketing realm on fire. And the numbers back it up. A remarkable 80% of the big leagues - we’re talking Fortune 1000 here - are increasing their investments in big data and artificial intelligence this year.

Top 10 Tools For Search Engine Marketing Success

Search engine marketing (SEM) forms the bedrock of businesses striving for visibility, customer engagement, and ultimate growth. With countless SEM tools saturating the market, it can be a daunting task for businesses to sift through and select the most effective ones. To simplify this process, this article will guide you through the top 10 SEM tools that are crucial to optimize your marketing efforts.

Modern Software, Interior Magic: Elevating Real Estate Marketing with Visualizations

Due to the introduction of contemporary technologies in recent years, the real estate marketing sector has undergone a significant transformation. Traditional photos and floor plans, once standard in real estate listings, are still needed but insufficient to draw in a sufficient number of clients and close deals. These days, stronger visualizations prevail. Although this implies that the already cutthroat market has become even more so, if you're willing to ride this enormous wave, you have a tremendous chance to outperform your competition.