Next-Level Content Productivity: How 200+ Marketers Harness Generative AI to Create Content
Are you taking full advantage of generative AI for content production? Here’s how 200+ marketers do it, in case you need some new ideas.
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Marketing
Is Traffic a Vanity Metric? 3 Practices to Measure the ROI of Traffic
Is website traffic a vanity metric or a valuable ROI driver? Explore 3 essential practices to measure traffic effectively.
SEO Industry Benchmarks
Discover where your company stands with its SEO performance in comparison to the most relevant industry benchmarks.
Gamify Your Daily SEO Activities with Morningscore
Morningscore is a gamified SEO tool that improves your search engine optimization strategies. This tool improves website’s exposure, ranks, and general performance in search engine results by offering a wide range of tools and functions. Morningscore’s main objective is to give you in-depth information about the performance of your websites and assist you in identifying potential areas for development with fun.
What Are Marketing Productivity Metrics?
What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.
Marketing Benchmarks by Industry
Discover how you stack up against industry benchmarks for Google Analytics 4, Google Search Console, and Google My Business metrics.
Marketing Success in the Age of AI Requires a Modern Marketing Data Stack
Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.
Mode + ThoughtSpot recognized as Leaders in Snowflake's 2023 Modern Marketing Data Stack awards
We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.
Snowflake's Annual Modern Marketing Data Stack Report: Being Named a "Leader in Integration and Modeling" is Just the Beginning
With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
Globe Group Slashes Infra Costs and Fuels Personalized Marketing With Confluent
But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers..