There’s nothing more frustrating than clicking a link to a website, excited to read what’s on it, only to be met with a 404 error code once you get there. Unfortunately, broken links like these are a common occurrence on the internet. But that should not be the case. These broken links occur when the site owner makes modifications to a webpage or removes a page from their site. Dead links disadvantage your SEO efforts and make you lose site visitors over time.

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

According to the U.S. Small Business Administration’s Office of Advocacy, small businesses account for approximately 99.9% of all businesses. That’s a massive chunk of the U.S. economy. While they are high in number, the issues they face are relatively higher, too. Nearly 35% of small business owners report ‌that they aren’t generating any profits, with inflation being the biggest of their worries.

Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, email—you need marketing data integration. Why? Because being able to assimilate data from different channels and across multiple marketing touchpoints gives you visibility into the overall impact of a campaign, event, or another marketing effort.

For the next interview in our series speaking to technical leaders from around the world, we’ve welcomed Zack Rosenberg, CEO and Co-Founder at CatapultX.

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Podcasting gains traction nowadays. If you want to listen to some podcasts, you will find ones that would cover topics related to whatever you want. SEO is not an exception to the rule. There are tons of podcasts that talk about SEO, digital marketing, and everything in between. But how to know which SEO podcasts are worth your time and attention? In this post, you will get familiar with ten podcasts every SEO should listen to. Let’s get to the meat!

Planning your email marketing strategy? Check out these 19 email marketing statistics that will help you get the most out of your campaign.

SEO is one of the most important branches of digital marketing. All businesses are fighting the online battle to attain top search engine rankings, so SEO holds special significance in this digital landscape. Local SEO is one of the most important SEO practices that allow you to improve your local search engine visibility. As a business owner, you would like to gain a competitive edge in local search results to market your business more effectively.