What Are Marketing Productivity Metrics?
What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.
Systems | Development | Analytics | API | Testing
Modern Software Development For Today's Systems & Applications
Marketing Benchmarks by Industry
Discover how you stack up against industry benchmarks for Google Analytics 4, Google Search Console, and Google My Business metrics.
Marketing Success in the Age of AI Requires a Modern Marketing Data Stack
Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.
Mode + ThoughtSpot recognized as Leaders in Snowflake's 2023 Modern Marketing Data Stack awards
We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.
Globe Group Slashes Infra Costs and Fuels Personalized Marketing With Confluent
But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers..
Advanced Marketing Analytics: Examples, Tools & Courses
Advanced marketing analytics help you simplify multitouch attribution, create tailored marketing campaigns, and maximize return on investment (ROI) across channels. It helps you seek patterns and insights to improve marketing performance. These days, you can’t do online marketing without advanced analytics. Moreover, you need the right tools and skills to make sense of data scattered across multiple apps.
ThoughSpot for Google Marketing
Spend less time waiting for answers and more time crafting campaigns using ThoughtSpot’s search and generative AI-powered analytics.
10 Best AI Writing Tools (Recommended by 200+ Marketers)
AI writing tools help supercharge your content creation process. Get the hang of these 10 best AI writing tools recommended by experts.
Big Data In Marketing: 9 Examples & Use Cases
It appears as if the entire world (with you potentially being the lone exception) has caught the artificial intelligence bug and it's setting the marketing realm on fire. And the numbers back it up. A remarkable 80% of the big leagues - we’re talking Fortune 1000 here - are increasing their investments in big data and artificial intelligence this year.
Top 10 Tools For Search Engine Marketing Success
Search engine marketing (SEM) forms the bedrock of businesses striving for visibility, customer engagement, and ultimate growth. With countless SEM tools saturating the market, it can be a daunting task for businesses to sift through and select the most effective ones. To simplify this process, this article will guide you through the top 10 SEM tools that are crucial to optimize your marketing efforts.