Adobe launched Adobe Experience Platform Federated Audience Composition, now generally available on Snowflake, allowing organizations to unlock seamless interoperability for marketers by integrating Snowflake's AI Data Cloud with Adobe Real-Time Customer Data Platform (CDP) and Adobe Journey Optimizer.

Enterprise computing goes through constant cycles of reinvention, often driven by the arrival of an innovation with the potential to change everything. As a service business models and GenAI are both great examples. As anyone in this space can attest, the pace of change can age you quickly. But at the same time, it’s what makes the business so exciting. And dare I say, it’s what keeps everyone in it young. It’s a bit of a conundrum if you think about it.

In just 12 short months, the Connect with Confluent (CwC) technology partner program has transformed from a new, ambitious initiative to expand the data streaming ecosystem into a thriving portfolio that’s rapidly increasing the breadth and value of real-time data. The program now provides a portfolio of 50+ integrations, each one amplifying the capabilities of Confluent's unified data streaming platform for Apache Kafka and Apache Flink.

Confluent is thrilled to be named Microsoft’s 2024 OSS on Azure Global Partner of the Year. As a three-time Partner of the Year award winner, this recognition reflects our commitment to delivering outstanding open source-based applications and infrastructure solutions on Microsoft Azure.

Learn how this partnership streamlines AI processes to drive impactful decisions and maximize business outcomes.

Today we’re excited to announce an expansion of our partnership with Microsoft to deliver a seamless and efficient interoperability experience between Snowflake and Microsoft Fabric OneLake, in preview later this year. This will enable our joint customers to experience bidirectional data access between Snowflake and Microsoft Fabric, with a single copy of data with OneLake in Fabric.