Financial institutions are embracing cloud-based data technologies to improve their service and product offerings, streamline operations, and gain deeper customer insights. This ebook features success stories about the many ways financial services companies are leveraging Snowflake Cloud Data Platform to build a 360 degree view of customers, accelerate financial analysis with unlimited scale, and keep sensitive and regulated data secure.

With tightening budgets, many enterprises will look to cut their digital transformation and innovation budgets in order to focus on keeping the lights on. But an API program provides an easy way for enterprises to keep the lights on while still pushing towards digital transformation. With an API-first approach, enterprises can continue their digital transformation initiatives, but with a focus on maximizing existing resources to boost developer productivity.

Have API monitoring in place but not aligned to business goals? Product and business teams can leverage API monitoring to track developer adoption and identify customers struggling with an API.

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms enable marketers to segment and share customer profiles with marketing systems to personalize the content of email campaigns, digital ads, and other channels. In this ebook, we explore how marketers can launch and operate a customer data platform successfully, with a focus on how to.

Marketing to developers during a COVID-19 recession is hard. Read our eBook and see how you can stay on track.

Field-tested Best Practices & Real-world Use Cases for Enterprise API Teams. Because APIs empower developers to harness data, functionality, and applications for new uses, enterprises have begun to increasingly investing in API product teams to expand their API programs.

Whether you are from the IT or from the business side of your company, our e-book on Data Integration Best Practices focuses both on the technical specifics of data integration as well as answering the questions that drive the business decision regarding the selection of a suitable tool and an appropriate software vendor.

Ready to grow like crazy? Download this eGuide to learn how to best treat your API as a product and define the right metrics to measure success.

How to make refining data as affordable as generating it.

Learn how to simplify Big Data Operations with Application Performance Management.