Over the past two decades, marketers have faced an uphill battle in trying to turn marketing into a fully data-driven discipline. Our challenge is not that we don’t have enough data but that data has been difficult to access and use. Marketing, sales, and product data is scattered across different systems, and we can’t get a complete picture of what is going on in our businesses.
Joint customers can now stay within AWS for all cloud services and minimize data movement costs.
Customers wanting to drive self-service analytics as part of creating a data-driven organization will often ask, “Can we achieve self service analytics, when our work force has low data literacy?” Or they might say they are not ready for self-service analytics, incorrectly thinking they need first to improve data literacy. But the two are inextricably linked. I liken it to teaching a child to read without giving them any books on which to build their skills.
With hackers now working overtime to expose business data or implant ransomware processes, data security is largely IT managers’ top priority. And if data security tops IT concerns, data governance should be their second priority. Not only is it critical to protect data, but data governance is also the foundation for data-driven businesses and maximizing value from data analytics. Requirements, however, have changed significantly in recent years.
Historically, maintenance has been driven by a preventative schedule. Today, preventative maintenance, where actions are performed regardless of actual condition, is giving way to Predictive, or Condition-Based, maintenance, where actions are based on actual, real-time insights into operating conditions. While both are far superior to traditional Corrective maintenance (action only after a piece of equipment fails), Predictive is by far the most effective.
Business intelligence (BI) is the art of extracting actionable insights from your datasets. There’s a whole stack of technologies under the hood.
Every day, hundreds of thousands of residents and commuters in San Francisco, California, use the public transportation services of the San Francisco Municipal Transportation Agency (SFMTA). In addition to the city’s buses, subway system, and famous cable cars, the SFMTA manages comprehensive services including bicycle and e-scooter rentals, as well as permits for road closures.
