Analytics

What the Death of the Cookie Means for Marketing Analytics

Google Chrome is moving ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.

Agile Data in Financial Services

In financial services, data is essential for storing product information, capturing customer details, processing transactions and keeping records of accounts; the relationship between products and their underlying data has always been symbiotic. A significant amount of data infrastructure is static, fragmented across data silos or based on legacy platforms. This has created an impedance mismatch between products and the underlying data.

What is Customer Data Ingestion?

The verdict is in: The more you analyze your customer data, the better chance you have of outperforming your business rivals, attracting new prospects and providing excellent service. For example, a report by McKinsey & Company has good news for companies who are "intensive users of customer analytics:" Their chances of excelling at new customer acquisition and being highly profitable are 23 and 19 times more likely, respectively, than those of their competitors.

Qlik Cloud Data Services - Hybrid Data Delivery - Presentation and Demo - Do More with Qlik

This is a recording of the Do More with Qlik Webinar Series. To lead in the digital age, everyone in your business needs easy access to the latest and most accurate data. Join Mike Tarallo and Ola Mayer as they introduce you to Qlik’s vision for its integration platform as a service - Qlik Cloud Data Services, covering one of the first data services to be generally available - Hybrid Data Delivery. Hybrid Data Delivery lets you build a data pipeline to your Qlik Sense apps. It collects data from disparate sources and continuously delivers analytics ready data so your Qlik Sense apps always have the latest information.

Pushing Data from a Data Warehouse to Salesforce

Salesforce is the world’s leading CRM (customer relationship management) software, with a 20 percent market share. The Salesforce CRM software is chock-full of features for business intelligence (BI) and analytics so that you can capture hidden insights and make smarter, data-driven decisions. The traditional ETL (extract, transform, load) process extracts data from one or more sources and then deposits it into a centralized data repository.

Mercury Rising in BigQuery with Multistatement Transactions

Mercury, the Roman god of commerce, is often depicted carrying a purse, symbolic of business transactions, wearing winged sandals, illustrating his abilities to move at great speeds. Transactions power the world’s business systems today, ranging from millions of packages moving worldwide tracked in real time by logistics companies to global payments from personal loans to securities trading to intergovernmental transactions, keeping goods and services flowing worldwide.

Maxa - AI for ERP and Point of Sale systems built on Snowflake

In today's episode, Daniel Myers from Snowflake interviews Raphael Steinman, CEO and Founder of maxa.ai -- an AI software platform that runs alongside ERP and point of sale systems that helps to monitor, forecast, and optimize businesses. Powered by Snowflake is a series where we interview technology leaders who are building businesses and applications on top of Snowflake.

PII Pseudonymization is the New Normal

Businesses rely on personal data to better tailor their approach to customer relations and streamline a marketing strategy suited to their target audience. In today's business climate, holding onto the personally identifiable information (PII) of specific individuals for various marketing and customer services purposes requires secure storage and extraction. PII pseudonymization is the latest and greatest method for protecting personal data.