Analytics

PII Pseudonymization: Explained in Plain English

Data processors handle an abundance of data — including personal information about individuals. As the collection and use of data become more widespread, governments continue to enact laws that protect personally identifiable information (PII). Failing to comply with such laws means risking serious fines and penalties, and damaging public trust. Masking PII through pseudonymization is one way to protect it.

BigQuery admin reference guide: Tables & routines

Last week in our BigQuery Reference Guide series, we spoke about the BigQuery resource hierarchy - specifically digging into project and dataset structures. This week, we’re going one level deeper and talking through some of the resources within datasets. In this post, we’ll talk through the different types of tables available inside of BigQuery, and how to leverage routines for data transformation.

Yellowfin 9.6 release highlights

9.6 is focused on Yellowfin features that enhance the way our customers build, design and embed stunning analytical content, which include data storytelling, augmented analytics, actionable dashboards — and provide a high ease-of-use experience. As always, you can read the full list of updates in our release notes page, and view our release highlights video below to see the new enhancements demonstrated.

Privacy & Security Rules for Healthcare Marketers

Marketing is more complex if you're engaged in the healthcare field. Whether you work with patients or market to consumers interested in healthcare products, it's important to understand HIPAA guidelines. This article explains the basics of HIPAA Privacy and Security Rules, and how this legislation affects your marketing strategy.

What's new with BigQuery ML: Unsupervised anomaly detection for time series and non-time series data

When it comes to anomaly detection, one of the key challenges that many organizations face is that it can be difficult to know how to define what an anomaly is. How do you define and anticipate unusual network intrusions, manufacturing defects, or insurance fraud? If you have labeled data with known anomalies, then you can choose from a variety of supervised machine learning model types that are already supported in BigQuery ML.

What the Death of the Cookie Means for Marketing Analytics

Google Chrome is moving ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.